4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

—Where we need to perform the contract we are about to enter into or have entered into with you.
—Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
—Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message where you are resident in the EEA. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data


 
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us. if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below:

 

1. PURPOSE/ACTIVITY

To register you as a new customer.

TYPE OF DATA

(a) Identity;
(b) Contact.

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Performance of a contract with you.

2. PURPOSE/ACTIVITY

To process and deliver your booking including:

(a) Manage payments, fees and charges;
(b) Collect and recover money owed to us.
(c) To send your photo book and any other items you have ordered to you.

TYPE OF DATA

(a) Identity;
(b) Contact;
(c) Financial;
(d) Transaction;
(e) Health information, dietary requirements and passport

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Performance of a contract with you;
(b) Necessary for our legitimate interests (to recover debts due to us);
(c) Explicit consent in respect of (e) only

3. PURPOSE/ACTIVITY

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy;
(b) Asking you to leave a review or take a survey.
(c) Gather feedback from a journey you had with us

TYPE OF DATA

(a) Identity;
(b) Contact;
(c) Profile;
(d) Marketing and Communications;
(e) Preference

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Performance of a contract with you;
(b) Necessary to comply with a legal obligation;
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).

4. PURPOSE/ACTIVITY

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

TYPE OF DATA

(a) Identity;
(b) Contact;
(c) Technical.

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise);
(b) Necessary to comply with a legal obligation.

5. PURPOSE/ACTIVITY

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

TYPE OF DATA

(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
(g) Preference

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

6. PURPOSE/ACTIVITY

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

TYPE OF DATA

(a) Technical
(b) Usage

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

7. PURPOSE/ACTIVITY

To make suggestions and recommendations to you about goods or services that may be of interest to you

TYPE OF DATA

(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Preference

LAWFUL BASIS FOR PROCESSING INCLUDING BASIS OF LEGITIMATE INTEREST

(a) Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and, in each case, you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data that you have provided to us as a result of a purchase of travel services or other such transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

 

NEXT: 5. HOW WE DISCLOSE YOUR PERSONAL DATA

BACK TO OUR PRIVACY POLICY